Point Estimate: Our single sample $\hat{p}$ (or $\bar{x}$) is our absolute best guess for the unknown true Population parameter $\mu$.
Margin of Error ($ME$): We add and subtract $Z^* \times SE$ to form a 'net'. A higher $Z^*$ (more confidence) makes a wider net. A bigger sample $n$ shrinks the Standard Error ($SE$), tightening the net.
The Meaning of "95%": It does NOT mean there's a 95% chance the parameter is inside. It means if we repeat this sampling process 100 times, exactly 95 of our "nets" will successfully capture the true stationary parameter!
The Trade-off: To increase confidence to 99%, we must physically cast a WIDER net (larger margin of error). This makes our estimate 'safer' but less precise. You can fight this only by paying for a larger sample size $n$!